Less is more in web design. Google's latest study has revealed that users find websites with simpler designs more beautiful than those using complex visuals and layout architecture.
Your website has five seconds to get the attention of your audience. If your page is too stimulating, the bounce rate will increase as people quickly leave to avoid these visual disruptions.
To ensure their site is one that visitors will love, business owners, should consider minimalist web design. So, if you have a website that is not performing as you want it to, see if it meets these less is more design principles.
Minimalism in web design means eliminating unnecessary components that create clutter on your website. You do this by creating a more simplified interface by focusing only on good user experience (UX) - an increasingly important element of any successful site.
Finding a balance between design and usability can be difficult. Designers must think about how the site will look. Yet, they also need to consider what it feels like for users with different devices or accessibility needs.
Websites with too many colors, fonts, and other visual elements get in the way of what is most important. A website should be easy to navigate, so users can find all they need without getting lost or distracted by unimportant details.
There is a term, the paradox of choice, coined from a book written by Barry Schwartz titled The Paradox of Choice: Why Less is More. The phrase, plainly put, means that having too many options makes it difficult for people to feel satisfied with their choice.
A complicated web design affects users in the same way. Simple navigation, easy-to-read fonts, and a basic web design will attract your target audience more than a complex design.
Your website design should be sharp, clean, and simple. The less is more principle will help you create a web design that accomplishes this goal.
You will not have to worry about other features overlapping or getting in the way of your main message, because on a page that adheres to these principles, there are no distractions.
The five main reasons to apply these web design principles are:
A prototypical website is a term to define how your brain categorizes information to create an association with familiar mental images for blogs, eCommerce, and social media networks.
For example, if you see the word Amazon, your brain will expect common design elements associated with an eCommerce website.
This association includes images for a search bar, shopping cart for checkout, profile, or login icon. Amazon is a prototypical eCommerce website. Using common design elements for your site will help it to perform better and convert leads to customers.
There is a way to remain unique and stand out from your competitors, and still apply the less is more principles. JustFab does this by using a shopping bag (that kind of looks like a purse) on their eCommerce site.
Consider the idea of cognitive fluency, which is a generalization that says your brain prefers to think about things it can process simply. This concept is why you prefer visiting websites where everything seems intuitive, without surprises.
In a study on cognitive fluency, researchers found that the brain will instinctively avoid exploring options when faced with an unfamiliar site or task. It prefers to explore well-known and easy things first.
In web design, every detail conveys information about your brand, albeit less overtly. You want to simplify the information sent to the brain. That way, you can communicate your message with as few elements as possible. This concept applies to:
For example, the simplicity of the McDonald's double golden arches on a red background stimulates the brain to think about fast food and the McDonald's brand, specifically. It does not need to say the name for you to think about a Big Mac whenever you see the restaurant logo.
You can apply the less is more design principle in your web designs by removing components that distract from what you want viewers to focus on most. A clean layout help visitors better understand your content.
It also enables their browsing experience to be pleasant, since too many distractions typically cause confusion rather than clarity. With a focus on content, they can easily find what they are looking for without being distracted by unnecessary elements such as pop-ups or banners.
The bounce rate of your website refers to the length of time a visitor remains on your site and whether they navigate to a second page. The average bounce rate is less than sixty percent.
To reduce your bounce rate, the design of your website must apply the less is more principle. By implementing this technique, you help ensure that visual complexity does not send your visitors to another site.
When it Comes to Websites, Less is More
There is a reason why many successful companies have opted for less information on their website. That is because it works. The less is more concept applies to both the layout and the contents of the site.
Keeping your customer engaged with what you are offering can be challenging enough without overwhelming them at first glance. Jax Digital helps businesses achieve better success by simplifying their online presence.
You want a professional and elegant way for your site or blog to stand out from the crowd. Jax will be there with creative web designs that are both functional and aesthetically pleasing.
When it comes to websites, less might just be more. But what does that mean? Contact us here at Jax Digital, and we will help get your site set up for success.