How to Measure Content Quality: Top 5 Tips

Do you know how to measure content quality on your website? There are several indicators of poor quality, such as pages full of ads or short articles without much substance.

Likewise, there are many ways to measure the quality of your website other than the obvious. One way is by checking for content that does not meet standards for optimized content.

This article will help you sort through these five tips on whether there might be an issue with any given page or post on your site. 

What is Content Quality Analysis? 

Content quality analysis is a way to evaluate the usefulness and relevance of online content, usually through an evaluation framework or set criteria. This method often includes SEO strategies.

These strategies help determine how well-positioned your content will be for search engines, social media sites, or other websites that index articles.

The analysis can also include how a page loads on different devices and the kind of ads used. It can analyze whether there are adequate sources cited from other websites for each claim made by those pages.

The results may then inform strategic decisions about the design and management opportunities that exist within your web pages.

How Do You Analyze Website Content?

There are many techniques you can use to analyze the content of a website. The most effective method is to review your metrics using analytical tools like Google Analytics.

Another method is to measure your website with the Fleischer-Kincaid Readability score. Doing this will allow you to determine if your content meets the quality standards of the most widely used content metrics tools on the market.

Grammarly and Hemingway are also great tools for evaluating the quality of your content. They each provide you with readability scores and help you keep your content clear and concise.   

5 Tips for How to Check Content Quality  

The internet is full of information of which readers and search engines are constantly skeptical. Therefore, you must be sure not only that your content fills a need for an audience, but also that it offers information in a transparent and trustworthy way. Here are five tips on how to check for quality content on your site: 

1. Check Your Originality     

Your content needs to be original for it to rank high. If you have a well-covered topic, come at it from a different angle and give readers something new.

Before publishing your next article or blog post, make sure the idea is fresh and creative. You can do this by checking if there are any similar topics out there ranking higher than yours already. 

Google relevant keywords manually and see what pops up. If your subject matter has been thoroughly covered previously, you might want to explore another angle. That way, you don't get lost in all the other content.

Copyscape and Grammarly are two online tools that can help you when it comes to plagiarism. These services compare what you have written against the internet for duplicate content, so you can make sure your work is unique. 

2. Check Your Grammar and Spelling    

Your credibility is always at stake when you neglect proper grammar and spelling. Google doesn't care about your mistakes, but your customers will notice.

It's no secret that a good writer knows how to use grammar and spelling well. If your writing is less than perfect, maybe you should brush up on some skills.

Editing your content not only strengthens the quality of it but also makes for better results. When you put together your content calendar, make sure to schedule time in advance at least one or two rounds of editing. This suggestion is even more helpful if you have a good draft already done. 

3. Check Your Brand Consistency  

If you're looking for a way to ensure your content is consistently on-brand and on-strategy, Acrolinx can help. This AI platform integrates seamlessly into the workflow. The technology makes it easy to keep up with corporate standards, without having writers read through lengthy style guides every time they create new content.

Acrolinx is a style guide for organizations that want to make sure their content matches the company's requirements. Acrolinx creates in-line feedback with an Acrolinx score that functions as a benchmark. It can also ensure all your content aligns with these standards when writing it.

4. Check Your Sources 

Your data should come from trusted sources that, just like you, provide thorough and well-researched content. The internet is a wild place with lots of information to sift through – so your research needs to be coming from reliable sources.

Keep in mind that the writing process can be challenging, and, understandably, your writer might forget to include references. One of the most common mistakes writers make during their creative journey is forgetting to add sources at appropriate times.

5. Check Your Links

Sourcing your content is essential, but so is making sure that the links to the sources remain active. Links break for various reasons, so make sure that your content contains live URLs. 

Broken links on your site will cause Google to view your content as untrustworthy. It will either see your content as dated or think you are simply abusing the backlink standards of their algorithm. 

Checking your links should be a regular task that you complete on a schedule. This process is simple. It is also essential to rank well and build confidence with your audience.

Jax Digital Can Show You How to Improve Content Quality  

At Jax Digital, we know what we’re talking about when it comes to content quality. We’ve got the experts to help you find ways for your website to improve rankings and general reputation – not only with customers, but also stakeholders and search engines alike.

Jax Digital has a few tips we recommend implementing to increase customer engagement. Our experts use advanced analytics to monitor your website's performance and track keywords so that you can design an efficient web presence. 

What do your website metrics say about your content quality? Contact us here at Jax Digital for more tips on how to check content quality.

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