How Will the 2021 Google Core Web Vitals Update Affect Your Business?

Google has been updating its search engine algorithm to provide a better, more relevant user experience. The most recent Google Core Web Vitals update will take effect soon, and industry experts expect this to have considerable effects on your business as well.

The impact on your website from these Core Web Vital updates could be significant. For that reason, you need to understand how to optimize your site to adjust to these new standards. The good news is that you do not have to be a web developer to ensure that your website meets these new regulations.

Take a moment to explore what Google Core Web Vitals are and how you can use them to optimize your website’s performance.  

What Are Google Core Web Vitals?

In order to make a website more user-friendly, Google uses a variety of elements to evaluate how well it meets the needs of its users. These are called Core Web Vitals. The company looks at three important metrics: FID, CLS, and LCP.

FID stands for "first input delay" measures the time between a users interaction with your site and the websites response time.

CLS stands for "cumulative layout shift" and is a measurement of the number of elements that are in need of repositioning, move, or more space. Web developers may see issues from scripts or animations when this is high.

LCP stands for "largest contentful paint" and is the duration in milliseconds from when a user enters your site to the point where the largest content element displays. Very often this will be your hero section or primary imagery.

How to Fix Core Web Vitals

Many people think that search engine optimization (SEO) content is the only optimization that websites need. That simply is not true. There are several ways to optimize your site and fix any core web vitals that may impact your site's performance on Google. Take a moment to review these four ways to optimize core web vitals to improve your Google page experience.

1. Optimize Images  

Images are often the largest contentful paint (LCP) for any given site. For that reason, one of the best ways to improve your website is by making sure that visitors can load images quickly and easily.

If you have a large image on your homepage or landing page, make it smaller. That way, people are not loading something their device might not handle well in an attempt to get what they want from your site. Alternatively using source sets and lazy loading to serve properly sized images as needed for all screens will ensure all users have the best possible experience.

There are tools you can use to help your images load quickly. However, any imaging software will work. All you need to do is make sure that the image is sized and compressed well.

One key point to remember – you do not need to keep a massive resolution to ensure that you get a sharp image.

2. Optimize Loading  

When a mobile page suddenly shifts and an ad jumps in front of you, it is frustrating for users. One way to avoid this is by optimizing for cumulative layout shift (CLS)  on your pages. Doing this will save time without sacrificing content quality.

CLS is a standard error in websites. One common cause of layout shift occurs when there are no dimensions set for CSS and image elements. When not given the correct dimensions to fill its container window space, these objects jump around during loading time, making them appear jerky and unstable.

Adding the width and height for images in CSS is one way you can improve Core Web Vitals and prevent CLS. This enhancement will allow your browser to save space. It does this by making it more likely that jerky animation effects disappear.

3. Optimize Server Response

Servers are one of the most crucial parts of website speed optimization. When a server responds to requests faster, it immediately improves site metrics such as load time and user experience. Optimizing how servers handle requests is a crucial way to improve these metrics.

This development is especially true on sites with complex configurations and multiple scripts running simultaneously. The configuration includes sites with files rendering for each request, instead of cached by browsers later when needed again.

4. Optimize Third-Party Loading Scripts

If you use third-party advertising scripts on your website that are not loading fast enough for users, they may need to be optimized. Scripts can be difficult to load, but they do not have to take forever. One solution is to load external scripts asynchronously or defer them till the last moment, so that you can build your page first before getting and running any script. Use async if it is a vital script like analytics (most used by Google).

Do Core Web Vitals Affect SEO?

Google has announced that their most recent update will change ranking in search engine results. Any site with a mobile-friendly optimized design may see an increase in search positioning for both desktop and phone searches. The new updates help ensure that users find what they need and are provided a great user experience from the results.

How to Prepare for Google Core Web Vitals Update in 2021

What will the 2021 Google Core Web Vitals update mean for your business? You will be able to find out more soon as the new ranking factors for your Google page experience are gradually rolled out beginning mid-June 2021.  

It is understandable if all this information seems overwhelming. However, Jax Digital can help you create a website that gets the attention your brand deserves. More importantly, we can assure your site is optimized for Google’s Core Web Vitals Update for 2021.

If you still need some help understanding the best way to optimize your website for Google’s Core Web Vital Updates for 2021, contact us here at Jax Digital.

Hero Photo by Carlos Muza on Unsplash

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