You are not alone if you have ever been frustrated by a website that is difficult to navigate. It is even more frustrating when that website is your own. But what makes a website easy to navigate?
There are nearly 2 billion websites in the world. Websites that are difficult to use do not get many visitors, because visitors don’t stay long if it’s hard to navigate.
For those who want their site visitors to stay engaged longer, there are features you can include in your web design to make your site easy to use.
Let's explore what makes a website easy to navigate. While users are on your site, everything should be straightforward and intuitive.
Make sure the information is easy to understand when scrolling through headings. That way, users do not have to spend any time struggling to get the information they need.
Ensure there are headings at every level, so users know where they have already explored a topic or how far their browsing journey has taken them. Otherwise, people will abandon your site and continue searching the web for what they want.
Content is an essential element, yet it is not the only factor in whether a user will continue to engage with your site. Here are a few reasons users will abandon a site and look for information from one of your competitors:
These are only a few reasons people will leave your page without moving further into your website.
Websites with information hidden behind layers of navigation, or that have confusing tabs or ads for unrelated products or services do not perform well.
This type of design can frustrate users & generally have a high bounce rate –which is the number of users who leave the site without viewing further than the first page they visited.
In contrast, a well-designed site will ensure quick access to relevant content via clear navigational paths. The tone is consistent, and important keywords are used throughout all menu items.
This way, your message is clear and concise, and users engage more with your site and its content. You build organic traffic, which helps your site gain ranking on search engine results pages (SERP).
There may be several reasons why someone would have trouble navigating websites. These pointers will help ensure that your website is easy for your customers to navigate.
You can improve readability with the use of the correct font and font size. For that reason, you want to avoid text that blends into other objects on the page or has no contrast with its background color.
One example of this, which often causes problems while designing websites, is when you use lighter shades on darker backgrounds. That can make it difficult to perceive specific shapes.
Slow webpage loading can cause an otherwise interested user to get frustrated with waiting for pages or images and bounce without reading any more information about your brand's products or services.
Ensuring swift page loading speeds is crucial in capturing potential customers' attention. They will only wait so long before deciding whether they want anything further beyond what they see immediately upon landing on your page.
Content must be easy to access. Have you ever been on a brand's page looking for specific information that you could not find because there was no clear path to reach that content?
An example would be if a friend told you to read a blog from a brand, but you go to their site and cannot find the page for their blog, because there is no noticeable link to that page.
The layout of your site is vital. You want to make sure that even if a visitor uses different devices to view the content on your website, it will still be readable. Use responsive design to ensure that your site always looks the same, regardless of whether visitors use a computer or mobile device. That way, no content overlaps or disrupts how they view it.
Technical issues are the main reason users navigate away from websites. These technical issues include broken links. Sometimes links break – the hyperlink or backlink does not exist anymore, and the user gets redirected to a 404-error page. Links break for many reasons, such as:
You cannot avoid all these technical issues. However, it is a good idea to check your published content on your site for external links that may be "broken." If you have broken links, users will become frustrated with your site and navigate to a competitor's site in their search efforts.
Some websites these days make it difficult for users to navigate. You do not want your website to be one of them.
If you are looking for the most user-friendly site, then it will take more than just colors and graphics on your homepage design. To make sure visitors can easily explore your content without feeling lost or overwhelmed, start by considering an expert for your website design.
Jax Digital is here to help. Unlike one of those cookie-cutter site design programs, we will build you a site that helps your brand stand out above the competition. You do not have to go it alone. For a website with flair that is easy to navigate, you can rely on Jax.
Ready to make sure your website is always easy to navigate? Contact us here for more information.