TXG Automotive is a new car dealership. From humble beginnings in Hartford, South Dakota, the business faced challenges as not only a new dealership, but starting in a small town then moving to Sioux Falls. There was unclear branding in the beginning - TXG, also known as The Xenial Group, had to stick with one name variation. We focused on clear branding and changing instances of The Xenial Group for a better, more memorable brand. With a lack of brand awareness and local presence, we focused on targeting keywords for a stronger local presence. TXG began to rank higher on local maps not long after their move to Sioux Falls.