Technical Search Engine Optimization is a broad term for search optimization that focuses on the technical side of search engines.
It includes everything from ensuring your site loads quickly to making sure it doesn't have any errors or security issues. Search engine crawlers are not humans and can't read, so they rely heavily on what you tell them about your website when deciding how to rank it in their index. If you provide them with accurate easy to understand information, then they will serve up pages like yours higher than someone who has incorrect data, poor page experiences, or content that is not easy to decipher from a crawler's perspective.
Here are a few things included in Technical SEO.
- Keep an eye out for errors in code that might lead crawlers astray when they visit your domain. A couple of examples would include 404 pages (pages that don't exist) or 403 error messages (access denied). These common technical issues get flagged easily because they break the rules of search engine optimization: provide accurate information about what users searched for and a great user experience when they land on the page itself.
- Make your site mobile-friendly. Google wants to rank sites that can be viewed on a smartphone and tablet device because the traffic is huge. If someone's looking for something in their search engine but your layout won't work on an Apple or Android phone, they'll move onto another website with better functionality and experience.
- Ensure you have HTTPS enabled. HTTPS is a security protocol that will protect your user's information and keep them safe from any malicious attacks. If you don't have this enabled, the site may be flagged by Google as unreliable and you'll lose ranking.
- Make sure you're using schema markup (structured data) for your business name and location. This will help people find your website when they search for it on their mobile devices." There are many additional types of schema available depending on your specific site and contents that help google understand it better.
- Ensure you have a robots.txt file available. A Robots.txt file will help you to tell Google which pages they can and cannot crawl with their search engine spiders.
- Create an XML sitemap and submit it to the proper search engines. An XML sitemap is simply a place for you to tell search engines and other websites which pages your site has. Submitting a sitemap to Google Search Console will provide valuable insights into how the search engine sees your website and which pages are being indexed
- Create any needed 301 redirects. A 301 redirect is a permanent redirect from one webpage URL to another URL. This is important because a 301 will keep your visitors, rankings, and organic traffic intact when you change your URL address or page names.
Need assistance with your technical SEO optimizations? Feel free to contact us anytime. Our SEO Services all include technical SEO in the initial phases of the campaign.